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The Roll

Cow Hollow · Sushi

2184 Union St, San Francisco, CA, 94123Directions
4.6★★★★★★★★★★114 reviews

People say this sushi restaurant serves fresh sashimi, delicious futomaki, and a signature bowl. They highlight the reasonable prices and cozy, chill atmosphere. They also like the friendly and attentive service.

Fresh-fish hand rolls with Saturday-and-Thursday Blackbird pull.

The Roll is a $$ Sushi restaurant in Cow Hollow, San Francisco. Check in on Blackbird when you visit.

MondayClosed
Tuesday5:00 – 10:00 PM
Wednesday5:00 – 10:00 PM
Thursday5:00 – 10:00 PM
Friday5:00 PM – 12:00 AM
Saturday5:00 PM – 12:00 AM
Sunday5:00 – 10:00 PM
therollsf.com

Why go

The Roll is a $$ sushi spot with a 4.4 Google rating across 226 reviews, and the highlighted review signal is clear: hand rolls are the draw. Diners call out fresh fish, well-seasoned rice, and crisp nori, with the space described as cute and the meal as casual.

Blackbird data shows 253 all-time on-chain check-ins, with Saturday and Thursday as the busiest days. A focused order here starts with hand rolls, with ramen, miso soup, or green tea as supporting players if you want to round out the meal.

editorial/ updated 10d ago

Fast facts

  • The Roll has 253 all-time Blackbird on-chain check-ins.
  • Its busiest Blackbird check-in days are Saturday and Thursday.
  • Google users rate it 4.4 from 226 reviews.
  • Reviewers specifically praise the fresh fish, seasoned rice, and crisp nori.
  • The price level is $$, positioning it as a casual sushi stop.
editorial/ updated 10d ago

Did you know

The Roll’s Blackbird traffic is busiest on Saturdays and Thursdays, across 253 all-time on-chain check-ins.

editorial/ updated 10d ago

Amenities

Meals

LunchDinnerDessert

Drinks

BeerWine

Features

Dine-inTakeoutDeliveryReservationsRestroom
Google Places/ updated 10d ago

Full menu

appetizers

  • House-made Karaage (GF)

small-plates

  • 5pc Inari Set (+ Housemade Seaweed Salad)

  • The Roll (Signature) (6pc)

  • Dry-Aged Tuna Roll (6pc)

  • Konbu-Jime Salmon Roll (6pc)

  • Snow Crab Roll (6pc)

  • The Moriawase (Signature)

  • Nigiri 9pc Set

mains

  • Karaage Curry Don (GF)

sides

  • Kinoko Nimono (Mushrooms) (GF)

seed menu intel/ updated 10d ago

No check in signal yet — activity shows up here once people start checking in on Blackbird.

Open in

Check in momentum

The room in motion

Activity
Quiet lately · No check ins in the last 30 days

Flynet check ins

253

Neighborhood

Cow Hollow

MondayClosed
Tuesday5:00 – 10:00 PM
Wednesday5:00 – 10:00 PM
Thursday5:00 – 10:00 PM
Friday5:00 PM – 12:00 AM
Saturday5:00 PM – 12:00 AM
Sunday5:00 – 10:00 PM

Inside The Roll

Review signal

4.6

114 Google reviews

$$

Google Places/ updated 10d ago

Guide

Inside The Roll

Why go

The Roll is a $$ sushi spot with a 4.4 Google rating across 226 reviews, and the highlighted review signal is clear: hand rolls are the draw. Diners call out fresh fish, well-seasoned rice, and crisp nori, with the space described as cute and the meal as casual.

Blackbird data shows 253 all-time on-chain check-ins, with Saturday and Thursday as the busiest days. A focused order here starts with hand rolls, with ramen, miso soup, or green tea as supporting players if you want to round out the meal.

editorial/ updated 10d ago

Review signal

4.6

114 Google reviews

$$

Google Places/ updated 10d ago

Full menu

appetizers

  • House-made Karaage (GF)

small-plates

  • 5pc Inari Set (+ Housemade Seaweed Salad)

  • The Roll (Signature) (6pc)

  • Dry-Aged Tuna Roll (6pc)

  • Konbu-Jime Salmon Roll (6pc)

  • Snow Crab Roll (6pc)

  • The Moriawase (Signature)

  • Nigiri 9pc Set

mains

  • Karaage Curry Don (GF)

sides

  • Kinoko Nimono (Mushrooms) (GF)

seed menu intel/ updated 10d ago

Amenities

Meals

LunchDinnerDessert

Drinks

BeerWine

Features

Dine-inTakeoutDeliveryReservationsRestroom
Google Places/ updated 10d ago

Fast facts

  • The Roll has 253 all-time Blackbird on-chain check-ins.
  • Its busiest Blackbird check-in days are Saturday and Thursday.
  • Google users rate it 4.4 from 226 reviews.
  • Reviewers specifically praise the fresh fish, seasoned rice, and crisp nori.
  • The price level is $$, positioning it as a casual sushi stop.
editorial/ updated 10d ago

Did you know

The Roll’s Blackbird traffic is busiest on Saturdays and Thursdays, across 253 all-time on-chain check-ins.

editorial/ updated 10d ago
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NEARBY

Within walking distance

Other Blackbird spots a short walk from The Roll.

  • Sushi Hakko

    Cow Hollow

    1MIN WALKJust around the corner
  • The Brixton

    Marina

    1MIN WALKJust around the corner
  • Ricco Mediterranean Restaurant

    Marina

    2MIN WALK165m
  • Bleu Coffee & Tea

    Cow Hollow

    3MIN WALK201m

FAQ

What kind of food does The Roll serve?

The Roll serves Sushi cuisine.

How expensive is The Roll?

The Roll is in the $$ price range on a $ to $$$$ scale.

Where is The Roll located?

The Roll is located at 2184 Union St, San Francisco, CA, 94123.

How do I check in at The Roll?

Download the Blackbird app, visit The Roll in person, and check in from the app. Check-ins earn FLY and count toward Flytown's daily Hotspots ranking.

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